London design brand Buster + Punch has collaborated with French brand Staub to create a cookware collection that uses its signature metal handles.
Named Staub x Buster + Punch, the cookware collection consists of a black cast iron cocotte and a frying pan that each has a steel or brass handle.
The collection was designed to combine Staub’s more traditional French identity with Buster + Punch’s contemporary design aesthetic.
“The collaboration is a meeting of identities and ideas across the board,” Buster + Punch founder Massimo Buster Minale told Dezeen.
“Staub is really invested in the role their cookware plays in life and experiences. And we’re invested in the physical touch of our solid metals connecting you to a design and how that plays out across your home,” he continued.
“We’ve used our cross-knurling to enhance grip and performance, and there’s a great physical meeting between Staub’s trademark cast iron and our very precise engineering. It’s the signatures of two brands coming together and elevating each other.”
According to Minale, the collaboration was a logical step for his brand, which predominantly creates home fittings and lighting.
“Our products have been a mainstay in kitchens for some time now, and with the recent launch of our full custom kitchen concept, cookware has always been a part of this aesthetic in my head, so this progression felt very natural,” he said.
“I love new categories where there is still some disruption to be had, and I think cookware has lots of exciting potential, especially around the aspect of these things being an extension of your interiors rather than utensils we hide away in cupboards.”
To mark the launch, Minale created a campaign themed around the full English breakfast. The brands created a film and campaign featuring chef Tom Sellers cooking breakfast with a soundtrack from rapper Professor Green.
“Staub are a French heritage brand steeped in 50 plus years of culinary excellence, which would have made it very easy for us to weave a campaign around prestige and performance but something kept pulling me in the other direction,” explained Minale.
I wanted to tell a more straightforward, heartfelt, story around the importance of the full English breakfast to all generations of UK culture,” he continued.
“When we pitched it to Staub, we were fully expecting it to be laughed out of town, but they loved the concept as it aligned perfectly with their principles around food being secondary to the hearts that it warms.
“Tom’s talent in the kitchen, his roots in English cuisine, and Professor Green’s viewpoints on English identity and culture – they’re a perfect pairing,” continued Minale.
“If you watch our film, you see that the Full English breakfast is engrained in our society, and these two really care about it. It ties down with Staub’s outlook on how food and sharing it brings people together in a really honest way. You can’t fake it – good food gives you good feelings.”
London-based Buster + Punch was founded by Minale in 2013. It previously collaborated with drummer Travis Barker to create the Skull Collection of homeware items, which includes a table lamp, candle holder and bowl.
