To celebrate the 2025 Stanley Cup® Playoffs, Chipotle Mexican Grill (NYSE: CMG) announced today a “Wear Your Hockey Jersey” program that will offer a BUY-ONE-GET-ONE (BOGO) deal on entrees to in-restaurant diners who wear a hockey jersey on Monday, April 21 after 3:00pm local time. The promotion is valid at all participating Chipotle restaurants in the U.S. and Canada.
“Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup Playoffs and celebrate hockey fans in the U.S. and Canada,” said Chris Brandt, Chief Brand Officer at Chipotle.
As part of the extension, Chipotle will be an official partner of the National Hockey League Players’ Association (NHLPA) for the first time, enabling the brand to work with more NHL Players on future brand campaigns and content series. Chipotle became an official NHL partner in 2021.
“Extending our partnership with the NHL and adding the NHLPA will help us grow alongside this dynamic league,” said Brandt. “‘Chipper,’ as the hockey community likes to call Chipotle, is the premier restaurant destination for players and fans who are craving real food.”
Shares in CMG tacked on five cents Wednesday to $48.85.