Hollywood icon David (The Hoff) Hasselhoff has joined PlanetPlay’s global alliance of video games, influencers and environmental causes to fight climate change.
The actor and singer is supporting not-for-profit PlanetPlay’s ever-growing Make Green Tuesday Moves (MGTM) initiative – which enables players to make a real-world impact in the fight against climate change.
Starting today, (July 2nd 2024), each participating studio is launching specially created “green” items featuring The Hoff within their game(s), which will be exclusive to the MGTM movement and remain live until the next monthly activation begins. The game is here on Google Play.
Proceeds from the sale of The Hoff’s content – which can comprise new and/or upcycled DLC goods such as characters, skins and items – will be invested into fully certified sustainability projects by PlanetPlay’s eco-donate platform.
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The Hoff, star of global smash hit TV series’ Knight Rider and Baywatch, is proud to be MGTM’s first ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.
Among the games featuring The Hoff’s green DLC as part of July’s MGTM are Avakin Life (Lockwood Publishing), Bowling Club (Boombit), Car Driving School (Boombit), Crazy Defence Heroes (Animoca Brands), Darts Club (Boombit), Dawn Of Ages (Boombit), Fishing Clash (Ten Square Games), Hunt Royale (Boombit), Nitro Nation (CM Games), Peridot (Niantic), Subway Surfers (SYBO), The Great Ocean (Boombit), Top Drives (Hutch) and Train Station 2 (Pixel Federation).
These games collectively have over 36 million daily players, with games that have been played over four billion times. They’re estimated at 400 million monthly active users.
Too get involved, gamers can harness their #PassiveActivism, by continuing to play the games they love to contribute to amazing sustainability causes – all supported by The Hoff.
In a statement, Hasselhoff said: “I’ve always believed in the power of coming together to make a positive change. PlanetPlay’s Make Green Tuesday Moves initiative is a fantastic example of how the games community can unite and flex its collective muscle for a cause as critical as climate change. It’s a win-win for gamers and the planet – that’s something I can truly get behind. Let’s all do our part to make Green Tuesdays a reality. I’m excited to see the impact we can make together.”
These sustainability causes include the Hongera Project, which helps families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves and the WAI Wanaka water conservation project in New Zealand.
Jessica Jung, product manager for Peridot at Niantic, said in a statement, “We’re excited to partner with PlanetPlay for initiatives like Make Green Tuesday Moves. At the core of Niantic’s mission, we believe that we can leverage the power of gaming to help people get outdoors, healthier, and meet new people. It’s amazing when this mission can also work in tandem to make for a greener planet.”
PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios. The PlanetPlay online Marketplace, meanwhile, offers green game bundles at great value that also help to fund sustainability causes.
In the coming months, PlanetPlay will unveil more MGTM partnerships with game makers and stars from the world of entertainment.
Rhea Loucas, CEO at PlanetPlay, said, in a statement, “The Make Green Tuesday Moves initiative embodies the incredible potential of the games community to drive meaningful change. With David Hasselhoff as our first ‘Star of the Month,’ we want to inspire millions of players to join our mission to help keep global warming below the 1.5 degree threshold.”
Loucas added, “I also want to welcome all our new studio partners, who are integrating sustainability into their game experiences to empower players to contribute to real-world environmental solutions. It’s a powerful reminder that every play session can make a difference. We are thrilled to have The Hoff on board and can’t wait to see the impact this collaboration will achieve.”
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