Millions of Americans are switching to healthier snack options from companies such as Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez International (NASDAQ: MDLZ). In fact, according to a 2024 YouGov report, 32% of U.S. consumers are considered healthy snackers.
With more companies switching to healthier snacks to meet growing consumer demand, it’s creating substantial opportunities in better-for-you food stocks.
Companies like PepsiCo are even responding to greater demand for healthier snacks after reporting that salty snack demand is down because consumers are more focused on health and fitness. As reported by Food Dive, “PepsiCo highlighted efforts to increase sales of healthier snacks like Simply, which has no artificial colors or flavors, as well as high protein items such as Quaker. The recent acquisitions of Siete and Sabra also increase its presence in better-for-you foods while building its exposure in meals.”
In addition, according to Hershey, “71% of consumers say that living a healthy lifestyle is important; 78% of consumers believe that eating healthy is an important factor in overall health; 70% of consumers are trying to reduce their sugar intake; 62% of consumers are looking to add protein to their diet.” They added, “As we evolve into a leading snacking powerhouse, we aim to reach more people, across more snacking occasions, including more options in BFY confection. Our growing portfolio includes no sugar added and zero-sugar items, protein bars, plant-based products, and brand collaborations to offer more choices to consumers who are looking to incorporate wellness into their snacking.”
Look at Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), For Example
SBBC announces launch of TRUBARTM in select Target locations, marking further progress in expanding the brand’s North American distribution footprint with key retail partners
Simply Better Brands Corp., a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, today announced the rollout of TRUBARTM in select Target stores across the country, marking further progress in expanding the brand’s North American distribution footprint with key retailers.
The launch of TRUBARTM is now underway in select Target locations and online at target.com in three flavor varieties “Oh Oh Cookie Dough,” “Daydreaming about Donuts,” and “Smother Fudger Peanut Butter.”
The introduction of TRUBARTM in Target reflects the continued momentum from the brand’s expansion into 15,000 new distribution points secured throughout 2024.
“We are very pleased to add Target to our growing list of leading retail partners,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. “Our convenient “better for you” clean ingredient protein bar is a great fit for Target with its focus on making shopping faster, easier, and more convenient and we look forward to introducing TRUBARTM to Target customers seeking healthy and great tasting snacking options.”
Other related developments from around the markets include:
BellRing Brands announced its Board of Directors approved a $300million share repurchase authorization over the next two years with share repurchases under the new authorization beginning on March 7, 2025. Subsequent to December 31, 2024 and as of March 6, 2025, BellRing repurchased 2.1million shares of its common stock for $151.7 million at an average price of $72.14 per share. As of March 6, 2025, BellRing had repurchased approximately $288 million under its previous $300 million share repurchase authorization, which became effective on March 11, 2024 and has been cancelled effective March 6, 2025.
General Mills reported results for its fiscal 2025 third quarter. “Our third-quarter organic net sales finished below our expectations, driven largely by greater-than-expected retailer inventory headwinds and a slowdown in snacking categories,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “At the same time, we drove continued positive market share trends in Pet, Foodservice, and International as well as improvement in Pillsbury refrigerated dough and Totino’s hot snacks, two businesses where we made incremental investments last quarter and saw positive returns. “We’re focused on improving our sales growth in fiscal 2026 by stepping up our investment in innovation, brand communication, and value for consumers,” Harmening continued. “We’ll fund that investment with another year of industry-leading HMM productivity, coupled with expected new cost-savings initiatives designed to further boost our efficiency and enable growth.”
Kellanova announced fourth quarter and full year 2024. While net sales were negatively impacted by adverse currency translation, the Company’s organic- basis growth was above its long-term target range, both in the fourth quarter and the full year. Double-digit operating profit growth was sustained in the fourth quarter, as well as the full year, as the Company improved profit margins faster than expected. Double-digit growth momentum was also sustained in earnings per share, both in the fourth quarter and for the full year 2024, owing primarily to higher operating profit. Due to the pending merger with Mars, Incorporated, Kellanova will not be providing forward looking guidance. “A more growth-oriented portfolio and solid execution by our entire organization once again contributed to stand-out quarterly performance, as we concluded our first full year as Kellanova,” commented Steve Cahillane, Kellanova’s Chairman, President, and Chief Executive Officer. “Led by our strong emerging markets presence, we sustained better-than-expected top-line growth amidst challenging industry conditions, and we improved our profit margins faster than we had anticipated. We also embarked on an exciting next phase, as we prepare to combine with Mars.”
Mondelez International released new findings on consumer attitudes toward indulgence from the sixth annual State of Snacking™ report, a global consumer trends study examining how consumers make snacking decisions. Overall, indulgence and treating remains at the fore of the snacking category, with most consumers snacking as a treat or reward. Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. The 2024 survey findings show snacking remains a cost-effective way for consumers to have a bit of satisfaction in their daily lives. This may explain why appetite for cookies and biscuits is rising with the percentage of global consumers who eat biscuits and/or cookies at least once per week increasing 5% in the last year.
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