July 18: Get ready for our beauty-from-within webinar


Beauty-from-within trends making the rounds on social media platforms like TikTok suggest consumers are engaging in a tailored approach to their routines with products that are safe, effective and innovative. Consumers are taking the time to research products and their ingredients to meet their specific needs, including unique beauty challenges such as menopause.

On Thursday, July 18, 2024 at 11:00 CDT, CosmeticsDesign-USA and NutraIngredients-USA will team up for a 60-minute webinar to examine the beauty-from-within category.

The free webinar​ will be moderated by Danielle Masterson​, Editor, NutraIngredients-USA, who will lead a curious conversation with expert panelists sure to inform and entertain. The webinar​​ will feature insights from: ​

  • Sherry Frey, Vice President of Wellness, NielsenIQ
  • Paula Simpson​, Innovation, Product Development & Branding Consultant, Nutribloom Consulting ​
  • Cassandra Stern​, Editor, CosmeticsDesign-USA ​
  • Ideneth Vega, SVP of Strategy, Revenue Growth & Marketing, Zurvita, Inc
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“From a trend standpoint, it’s really intriguing to see how consumers are merging beauty and wellness together to really meet the beauty holistically, from both a body and mind standpoint. And from a holistic standpoint, the increased interest from consumers in ‘beauty from within’ is really exciting.

While beauty supplements are smaller today, we see this to be an increasing area of interest from consumers as they’re looking for beauty to solve key visible challenges as well as unique beauty challenges introduced by life changes, for example menopause.”

– Sherry Frey, Vice President of Wellness at NielsenIQ

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“We’ve come a long way from antioxidants and collagen for BFW. Today there is a macro-shift towards lifestyle and environmental supportive-type formulations that work to mitigate the effects of stress, pollution, poor nutrition or epigenetic on our outer aesthetic. People want to live longer, stay active and feel and look their best at every age.

I always love to see the latest in clinical research for nutricosmetics, either as ingredients or formulations. For example, there are some interesting traditionally used Eastern medicine botanical ingredients and blends that are showing promise for managing microbiome or exposome via gut-skin axis when taken in supplement form. There is also more coming out on full formulations showing positive results in managing the effects of psychological stress and chronic low grade inflammation on the health and appearance of skin and hair. The combination of advancing science and holistic perspectives for BFW is bringing forth some interesting BFW products that take on a different perspective and mechanism of action in how we support and nourish beauty from the inside out.”

– Paula Simpson, Innovation, Product Development & Branding Consultant, Nutribloom Consulting ​

Cassandra-180-square

“I’m particularly excited about the advancements in microbiome research and its implications for skin health. The understanding of how gut health affects skin condition is opening new avenues for BFW products that support both digestive and skin health. Additionally, innovations in ingredient delivery systems, such as encapsulation technology, are allowing for better absorption and efficacy of active ingredients like collagen and vitamins. These advancements not only enhance the effectiveness of products but also improve the overall consumer experience.

It’s an exciting time for the BFW industry as it continues to evolve and grow. The integration of technology, such as AI and personalized nutrition platforms, is set to revolutionize how consumers engage with beauty-from-within products. I’m looking forward to sharing more insights and discussing these topics in-depth during the webinar.”

– Cassandra Stern​, Editor, CosmeticsDesign USA ​

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“Consumers are demanding more from products, the increase of brands using technology and personalization will be very exciting to see evolve especially in the next 3-5 years. I believe this demand drives outlets like; the experiential, relationship selling, online/offline relationship with brands to be even more important than before plus it pushes brands to innovate and elevate their development and go beyond the trends. The audience and targeted consumers are broadening, I am glad to see that go beyond to a younger demographic and less gender specific to maximize the reach of these products and developments.

Our industry can often be underrated, and this is a great opportunity to shine light on conversations that matter and gather insights that can influence the trajectory of Beauty from Within and innovation in consumer experience.
As an avid fan of the category, I am particularly thrilled that this webinar can serve as an outlet for consumers and professionals in the space, to provide insights and equip consumers and brands with the responsibility to make sustainable and impactful products that provide real results with lasting impressions beyond the grid.”

– Ideneth Vega, SVP of Strategy, Revenue Growth & Marketing, Zurvita, Inc

For more information and to register for this free event, click here​​​​. Can’t make it? Register and watch on-demand at another time.



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