CosmeticsDesign recently attended the Personal Care Products Council (PCPC) webinar titled Halal Beauty: Navigating Certification and Regulation Worldwide. The session, held in collaboration with the American Halal Foundation (AHF), focused on global halal requirements and regulatory developments—most notably Indonesia’s forthcoming halal certification mandate for cosmetics, effective Oct.17, 2026.
CosmeticsDesign spoke with Natalie Obermann, vice president of global strategies at the PCPC, and director Mohammad A. Hussaini, director at the AHF, for their key takeaways and insights for cosmetics and personal care product manufacturers and suppliers.
Market growth meets regulatory complexity
As confirmed in the webinar, the halal cosmetics market is experiencing rapid growth. As noted by PCPC, according to Data Bridge Market Research, the market was valued at $49.47 billion in 2022 and will rise to an estimated $126.94 billion by 2030.
However, with growth comes regulatory fragmentation. Manufacturers must navigate differing requirements across jurisdictions, with Indonesia representing the most immediate regulatory shift.
Indonesia’s halal certification mandate
Indonesia is the first country to require halal certification for cosmetics sold as halal, and as Obermann told CosmeticsDesign, “the requirements are unique, therefore, cosmetic manufacturers must take steps to ensure regulatory and certification compliance.”
She advised manufacturers to begin reviewing the law and implementing regulations now. “It is important to start the certification process for the cosmetic products they wish to sell as halal in Indonesia as soon as possible, since this process can take time,” she said.
Certification strategies and supply chain planning
The AHF is one of the few halal certification agencies based in the United States that assists cosmetic manufacturers in certifying their products for various halal markets worldwide, Obermann explained. “This capability can save companies costs associated with certifying products at the border or requiring Indonesian authorities to come to the United States.”
According to Hussaini, the demand for halal cosmetics is accelerating globally as well as in the US. “There are three major drivers,” he explained. “Firstly, halal is the most important factor for Muslim consumers above price, quality, value, and other normative factors.
“Secondly, there is an aspect of pan-appeal that will only grow over time, where halal is seen as more trustworthy as the brand is undergoing supervision.”
Finally, he shared that “the spending power of halal consumers is substantially above average.”
Opportunities for brands
The expanding market presents openings for both legacy and emerging players, Hussaini explained.
“Established brands have an opportunity to create significantly higher brand loyalty and expand market share, and newer brands can benefit from being early to this trend, as many major brands have yet to obtain halal certification.”
Certification is often more straightforward than companies expect he noted, as halal regulations often overlap with existing quality and regulatory programs for most modern manufacturers and suppliers.
PCPC is also working behind the scenes to help companies adapt, Obermann said.
“We have advocated against requirements that are burdensome or act as trade barriers for the cosmetic industry.
“We’ve also spearheaded a project with counterpart associations around the world to develop a global position paper addressing these barriers.”
Next steps and resources
The webinar included guidance on harmonizing certification efforts across regions. “AHF provided cosmetic manufacturers guidance on how to comply with various halal standards in a harmonized manner,” Obermann concluded. “They also recommended offering clear and concise information that aligns with major global halal regulatory requirements.”
For more information, the webinar recording is available now on PCPC’s YouTube page.