Qualcomm partnered with the Mercedes-AMG Petronas F1 Team, to create a virtual reality experience titled VIP Garage Tour.
At the Formula 1 Las Vegas Grand Prix, racing fans will experience Lewis Hamilton and Toto Wolff in VR, with Hamilton acting as your virtual tour guide through the Mercedes-AMG Petronas F1 Team garage.
This experience was built on Snapdragon Spaces by Trigger XR on the Lenovo VRX headset device and is the most complete, highest quality Spaces-powered experience Qualcomm has ever distributed, underscoring what Qualcomm is capable of when it comes to unlocking a new wave of immersive sports experiences, the company said.
Victoria Johnson, marketing operations director at Mercedes-AMG Petronas F1, said in a statement, “Qualcomm’s Snapdragon XR technology creates an unparalleled level of immersion for racing fans. Working closely since the beginning of our partnership, we have built a truly lifelike experience that takes the viewer right into the heart of our garage. Fans are seamlessly transported into an exclusive environment that has typically only been open to a few very fortunate individuals. They are taken up close and personal in the garage by their guide, seven-time world champion Lewis Hamilton, meeting Toto Wolff, other team personnel, and of course the F1 cars themselves.”
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.